Today, the Alliance for Climate Protection, League of Conservation Voters, National Wildlife Federation, Natural Resources Defense Council and Sierra Club launched the “Reality” Coalition, a national grassroots/advertising effort to establish that in reality, there is no such thing as “clean coal.”
The reality is that there’s not a single home or business in America today powered by clean coal,” said Brian Hardwick of the Alliance for Climate Protection. “If coal really wants to be part of America’s energy future, the industry can start by making a real commitment to eliminating their pollution that is a leading cause of global warming.”
The “Reality” Coalition will launch a multi-million dollar ad campaign, running in print, broadcast and online media and supported by the website, www.ThisIsReality.org.
The “Reality” Coalition’s main point is that there are no clean coal plants in the U.S. at this time, and until there are, stop talking like we have them.
The coal industry has spent hundreds of millions promoting ‘clean coal’ technology, but in reality, there is not a single large-scale demonstration project in the United States for capturing and safely burying all of coal’s CO2 emissions,” Vice President Gore said. “The industry must make good on its promise if they truly want to do their part to solve the climate crisis. Until that happens, coal cannot be called ‘clean’.”
Here is Reality’s first TV ad. Find ways to support their cause at www.ThisIsReality.org.