Working at my record store, and hanging out at nightclubs promoting shows, I ran into a lot of kids that worked on ‘street teams.’ Basically, if you were a big enough fan, and really wanted to be a part of the music biz — and I mean REALLY — the band’s label would send you stacks of stickers, postcards, CD samplers and flyers to distribute around town. Street teams are supposed to be the grassroots tentacles that know the local areas (which stores are cool, which skate shops will let you stack CDs for handing out) better than a label does, and then when the band makes it big, the street team will get their pay backs. We hope it happens for them.
The problem is there are tons of street teams for tons of up-and-coming bands and our record store always had lots of leftover CD samplers of no-name bands that we couldn’t pay people to take away.
The success was there however. And somebody somewhere made some money using street teams. And now, those people are old and don’t want to go running around town, but they are willing to post something on their blog. Or at least, these folks are hoping I will.
Darn, I just did.